It depends on your current situation and goals. However, it's always fair and transparent.
Why Pay-Per-Click (PPC)?
PPC is a highly cost effective method of advertising on both search engines and websites. You only ever pay when a user clicks on your ad, and you control how much you pay for each click. You decide how much budget to allocate per day, week or month.
There are many PPC platforms available, we focus mainly on Google Adwords and Facebook Ads etc. Adwords is the most popular, and is segmented into: search, display, remarketing, and YouTube.
Search refers to sponsored results that appear at the top of the Google listings when you run a search query.
Display refers to textual or graphical advertisements placed on 3rd party webpages.
Remarketing allows you to target your advertising to people that have visited your site already, allowing you to convert window shoppers into customers.
There are also various forms of advertising available through YouTube such as In-Stream and In-Display. All of these channels operate on the same pay-per-click model.
It's logical really isn't it? Getting your website in front of more of the right people will result in more sales.
Be seen by customers at the very moment that they’re searching on Google for the things you offer. And only pay when they click to visit your website or call.
What's not to love?
Attract more customers
Whether you’re looking to bring in new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, Google AdWords can help.
right people at the right time
Your business gets found by people on Google precisely when they're searching for the things that you offe
Advertise locally or globally
Target your ads to customers in certain countries, regions or cities – or within a set distance from your business or shop.
Why you should let us manage your PPC campaigns:
- Your current provider isn’t doing a good job. Maybe you’re not getting that ROI you were hoping for.
- Your website has only just gone live or is about to. Your natural search rankings are unsurprisingly low, and you need instant visibility.
- Progressiv manually manage all of our campaigns and monitor them constantly. If a keyword or a particular ad isn’t performing, we will rewrite and adjust as appropriate.
- We provide a bespoke service for each one of our clients. Not only do we want to help grow your business, but we want to help you understand PPC and grow your knowledge.
- We’re experts across the major paid platforms, including Google, Bing/Yahoo, YouTube, LinkedIn, Twitter and Facebook.
Our PPC management process
What happens if you become a client:
We really get to know your company and industry (if we don’t know it already), and learn about your goals, your USPs and your competitors. With this we create a unique PPC strategy and assign you a campaign manager.
Now, with a mix of wizardry and tools we build your PPC campaign. This is made up of highly targeted keywords, specific ad groups and unique ad copy and creative content. All with the goal to drive the highest quality traffic to your website.
Are we done? Not even close. This is just the start… a successful PPC campaign needs constant attention. We work on your campaigns daily to improve cost per click and click through rate. We also make tweaks to improve conversion rate which all reduces your costs and boosts ROI. We strive to exceed all the targets we set at the beginning.
Want to see how Progressiv & PPC would work for your company? Request a free consultation today!
Progressiv have really helped us with our digital marketing efforts. Our search rankings are increasing and we now rank on the first page (often the top) for our target keywords.
We’re so happy with what Progressiv have done for us, they have helped us prepare for our product launch – developed a marketing strategy, built our website etc. They’re also handling the SEO & Social Media front when we get going. We’re very excited for the future!
Optimisation & Technology / Tools
Constant analysis and improvement is what brings results. We aim to continually improve performance of our campaigns and use structured testing and optimisation to accomplish this.
Setting up conversion tracking on a website is standard for most online businesses, but in many industries the key research or purchase action takes place over the phone. We can ensure your phone calls are tracked.
Phone Call Tracking
We track and record the phone calls generated from your PPC campaigns. This gives you the stats on the calls you’re getting, shows the quality of leads, and allows you to listen back to phone calls to help you improve company sales skills.
Transparency & Reporting
You should know exactly where your money is going. Which is why we can provide the reports to meet your needs. Whether you want weekly, monthly, or no reports at all (just send us the leads!), that works with us.
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3 Easy Mistakes to Avoid When Managing Your Own PPC
Frequently Asked Questions
How much does this all cost?
Do you require any long-term contracts?
Only a 3 month commitment at the beginning. After that, no - we earn your business every month.
Any way I can follow along on the progress?
Yes, always. You’re the admin on all PPC accounts. Nothing is hidden, you can access your account at any time.
What type of ad spends do you work with?
The range usually falls anywhere between £2,000 - £100,000+/month.
What's your reporting like?
We can give you reports often as you’d like. We break down all the KPIs so they're easy to understand. We can also give you call recordings.
How soon can we start?
Right away. Give us a call at 01904 891169!